Celebrating six months in Lahore, Uber cuts uberGo prices by 30%
Since Uber’s launch in Lahore in March 2016, Uber has done hundreds of thousands of trips through the platform, providing a safe, affordable ride to riders across the city. In this last month along, we also have over a 1000 drivers using the Uber technology for additional economic opportunity and that number is only growing. To celebrate this successful journey thus far, Uber will be dropping rates on UberGo in Lahore by 30% from Thursday 1 September 2016. This means that Uber will not only be more affordable for riders but driver-partners should also earn more through increased demand.
After years of experience, we have learnt that price cuts boost demand so more people are requesting more rides with Uber, meaning drivers will spend more time with riders in the backseat and less time sitting idly waiting for a request. We reduced fares in cities such as Cairo, Egypt and Lagos, Nigeria and saw that these cuts had resulted in an improvement in the volume of rides requested on the Uber platform.”
Old fares vs New fares
Old UberGo fares: Rs. 100 base, Rs. 13.7 per KM, Rs. 3.7 per minute, Rs. 150 minimum, Rs. 150 cancellation
New UberGo fares after Price Cut: Rs. 100 base, Rs. 6.84 per KM, Rs. 3.15 per minute, Rs. 150 minimum, Rs. 150 cancellation